5 Ways to Bring Golf Back to Meetings

5 Ways to Bring Golf Back to Meetings

"The core game of golf has been around for a very long time and is still quite appealing to some, but there are other ways to deliver a golf experience. It’s the industry’s job to bring people along that learning curve in ways that are different than in the past. Today, there is a broader array of comfortable entry points."

--Jon Last, president, Sports & Leisure Research Group

5 Ways to Bring Golf Back to Meetings is brought to you by Kiawah Island Golf Resort.

PLAN GOLF MEETINGS THAT ENGAGE ATTENDEES

"The core game of golf has been around for a very long time and is still quite appealing to some, but there are other ways to deliver a golf experience. It’s the industry’s job to bring people along that learning curve in ways that are different than in the past. Today, there is a broader array of comfortable entry points."

--Jon Last, president, Sports & Leisure Research Group

5 Ways to Bring Golf Back to Meetings is brought to you by Kiawah Island Golf Resort.

PLAN GOLF MEETINGS THAT ENGAGE ATTENDEES

GOLF ADDS VALUE

Over the last few decades, the demographics of meeting attendees have shifted away from golf's core audience, with more women in management and executive roles, and younger attendees seeking out more meaningful activities.

 

While this is one of the prime drivers diminishing golf’s appeal as a meeting activity, it remains a valuable addition to a planner's programming options. Successful Meetings has developed this 5-step strategic guide to help make golf activities more appealing and engaging for all attendees, from first-timers to avid golfers, including women and millennials.

 

5 Ways to Bring Golf Back to Meetings is brought to you by Kiawah Island Golf Resort.